• *Company Details:-** We are hiring for a Growth Oriented and fast paced D2C Brand. They started their food journey with a wide range of Indian and exotic spices. Raw materials are being procured from various parts of the country in order to give an authentic touch to all spices. Key Responsibilities:- • *1. Disruptive & Creative Formats:** • Out-of-the-box content creatives which goes beyond standard blog posts to foster deep engagement, leveraging interactive, user-generated and experiential formats. • Brainstorm and execute unique, high-engagement creatives to be used on various platforms and social media. • *2. Content Strategy & Campaigns:** • Strategise written articles, videos and graphics for websites, social media, and newsletters to convey messages • Create, execute, and maintain a comprehensive, data-driven content strategy tailored to business goals • Write campaign and product copy for launches, and adapt tone to channel and audience intent. • *3. Content Audit & Optimization:** • Perform regular audits of existing content, identifying gaps and optimizing SEO and performance. • *4. Brand Strategy** • Collaborate with teams to define and communicate brand values through compelling narratives. • Oversee the creation of blogs, web copy, videos, and social media, ensuring high-quality, relevant content according to Brand Voice. • *5. Performance Analysis:** • Monitor analytics to measure content effectiveness, traffic, and conversion rates and adjusting strategies as and when needed • Gather information for authentic, accurate stories and monitor performance metrics to refine content • *6. Collaboration and Corporate Narrative:-** • Work with SEO, design, marketing, and product teams to ensure consistent messaging • Build corporate stories, such as customer success stories etc for internal or external communication