Role Overview: We are looking for a creative, performance-driven Social Media Manager who can own and scale our social presence across platforms. This role requires a mix of content strategy, trend understanding, execution, and performance analysis to drive brand awareness, engagement, and conversions. Key Responsibilities: • Develop and execute a social media strategy aligned with business and marketing goals • Plan and manage content calendars across platforms like Instagram, Facebook, YouTube Shorts, and others • Work closely with designers, video editors, and scriptwriters to create high-performing content (reels, posts, ads) • Identify and leverage trending formats, audios, and viral hooks to maximize reach • Oversee end-to-end content execution – from ideation to publishing • Analyze performance metrics (reach, engagement, CTR, conversions) and optimize content accordingly • Manage and grow community engagement (comments, DMs, feedback loops) • Coordinate with performance marketing team to align organic and paid strategies • Collaborate with influencers/creators for content and campaigns • Stay updated with platform algorithm changes and industry trends Requirements: • 2+ years of experience managing social media for D2C or consumer brands • Strong understanding of Instagram and short-form video content • Proven track record of creating viral or high-performing content • Basic understanding of paid ads and performance metrics • Excellent communication and content planning skills • Ability to think both creatively and analytically • Experience with tools like Meta Business Suite, analytics tools, scheduling platforms, etc. Good to Have: • Experience in beauty, skincare, or wellness industry • Understanding of UGC-style content and ad creatives • Hands-on experience in scriptwriting or content ideation • Familiarity with influencer marketing What We’re Looking For: • Someone who lives and breathes social media trends • A fast executor who can turn ideas into content quickly • A data-driven thinker who understands what works and why Job Type: Full-time Pay: Up to ₹40,000.00 per month Work Location: In person