Location: Bhopal (On-site) Experience: 1–4 years Employment Type: Full-time Job Overview We are looking for a results-driven Performance Marketing Specialist who is skilled in managing and optimizing paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience in campaign strategy, execution, and performance analysis to drive leads, conversions, and ROI. Responsibilities • Plan, create, and manage ad campaigns on Meta Ads and Google Ads platforms • Conduct keyword research, audience targeting, and competitor analysis • Optimize campaigns for performance (CTR, CPC, CPA, ROAS) • Monitor daily ad performance and make data-driven adjustments • A/B test creatives, ad copies, and landing pages • Track conversions using tools like Google Analytics, Meta Pixel, and Tag Manager • Generate performance reports and present insights • Collaborate with creative and content teams for ad creatives • Stay updated with latest trends, tools, and platform update. Requirement • Proven experience in Meta Ads Manager and Google Ads • Strong understanding of performance marketing metrics • Experience with Google Analytics and Google Tag Manager • Ability to analyze data and optimize campaigns accordingly • Good communication and reporting skills • Basic knowledge of landing page optimization is a plus