• Work with Area Sales Manager (Direct) - ABHFL and plan sales operations for achieving targets (including cross-sell), considering competitive forces and local trends • Scan the local market and competitive offerings on a periodic basis to adapt sales efforts accordingly • Provide data for and compile periodic MIS reports for disbursements, NPAs, target achievement, etc. • Work on assigned and identified prospects list for client relationship origination and maintenance activities, interacting with ground-level client stakeholders • Understand and communicate understanding of product characteristics and benefits to end customers effectively in order to enhance effectiveness of sales efforts • Attend to customer complaints effectively, escalating critical cases to Area Sales Manager (Direct) - ABHFL as required