ABOUT SNIPEBRIDGE Snipebridge is an innovative talent solutions company that connects exceptional talent with forward-thinking and fast growing organizations. We're revolutionizing the recruitment industry through our first of its kind Embedded Talent Acquisition solutions. POSITION SUMMARY We seek a skilled Business Development & Marketing Specialist to drive our online presence and marketing initiatives. The ideal candidate will manage our website, implement SEO strategies, and execute multi-channel marketing campaigns to enhance our brand visibility and generate leads. KEY RESPONSIBILITIES Market Research & Lead Generation • Build lists of suitable prospects and identify possible requirements • Identify decision makers in prospective client firms • Drive client acquisition campaigns and shortlist new sales opportunities • Work closely with leadership team Social Media Marketing • Develop and execute social media strategy across all platforms • Create engaging content that resonates with our target audience • Monitor social media metrics and engagement • Manage social media calendar and scheduling Digital Marketing Campaigns • Plan and execute email marketing campaigns • Design and manage digital advertising campaigns (Google Ads, Social Media Ads) • Create and optimize landing pages • Track campaign performance and ROI • Provide regular performance reports and recommendations Analytics & Reporting • Monitor and analyze digital marketing metrics • Create comprehensive reports on marketing performance • Identify trends and opportunities for growth • Make data-driven recommendations for strategy improvements REQUIRED QUALITFICATIONS • 3+ years of experience in digital marketing • Bachelor's degree in Marketing, Digital Communications, or related field • Understand and use of websiteaAnalytics • Experience with email marketing platforms • Strong understanding of social media marketing strategies • Excellent analytical and problem-solving skills • Strong written and verbal communication skills